Do you view grocery shopping as a mundane essential weekly routine or as a hungry mission packed full of nostalgia, sensory triggers, and exciting planning for the week ahead?
Whether you're cooking family favorites or a potluck lunch with friends or you decided to finally enter your company's chili cook-off, the grocery store provides inspiration around every corner.
Located in the frozen section just past the ice cream, are the frozen bakery goods. There you will see taste-good, feel-good treats with the classic red ribbon that reads Sara Lee. You have arrived! Sara Lee's moist and tender classic pound cake loaf, pies, cheesecake, and chocolate iced brownies have been calling your name since you licked the foil baking pan clean back in your home kitchen!!
It's no wonder that Sara Lee Frozen Bakery is an industry-leading maker of frozen bakery and desserts, committed to delivering quality and value.
The company’s growing family of brands includes:
- Sara Lee®,
- Chef Pierre®,
- Van’s®,
- Bistro Collection®,
- Superior On Main®,
- Cyrus O’Leary’s®.
In every bite you can taste their carefully sourced ingredients and time-honored recipes, commitment to making life’s moments a little sweeter, putting its customers first, and discovering new ways to make everyone’s favorite foods even better. That standard of perfection has changed the way America enjoys dessert. From pioneering the preparation of fresh-frozen desserts to packaging them in ready-to-use foil baking pans, Sara Lee has brought the joy of fresh, delicious baked goods to American homes for generations.
The founder of Sara Lee, Charles Lubin, named his signature cheesecake after the only person sweet enough to match it: his daughter Sara Lee Lubin. The Sara Lee Cheesecake paved the way for a beloved brand of desserts known nationwide for their quality, freshness, and homespun flavors. Like Sara always said, "it had to be perfect because he was naming it after me."
For more Sara Lee history click here.
In fact, Sara Lee's Mini Cheesecakes were awarded the automatic merchandiser 2021 reader's choice new product of the year! Here is what they had to say...
"Sara Lee Frozen Bakery is thrilled to announce our new Sara Lee® Individually Wrapped Mini Cheesecakes have been named the Automatic Merchandiser Reader’s Choice 2021 New Product of Year in the Cookie/Pastry category. The award recognizes the most requested and best-selling products launched in the past year selected by convenience store retailers. Our new Sara Lee Individually Wrapped Mini Cheesecakes are perfectly portioned to satisfy anytime cravings and feature our innovative Peel & Plate™ format for easy anytime eating. Each smooth and creamy New York Style Mini Cheesecake is made using Sara Lee’s proprietary recipe, loved by consumers for generations. Made with real cream cheese, real fruit, and natural flavors, they are available in three flavors: classic plain, strawberry, and decadent salted caramel truffle."
They go on to say "Sara Lee Frozen Bakery is committed to supporting operators during these challenging times. With 24% of consumers saying they will continue to avoid eating open snacks even after COVID-19 restrictions have been lifted, Sara Lee Individually Wrapped Mini Cheesecakes make it easy to conveniently serve a sealed premium dessert without extra work. “We’re pleased to answer increasing consumer demand for ‘touchless snacking’ with our innovative packaging that helps consumers feel confident about the safety of their food,” says Ryan Malone, Sara Lee Frozen Bakery chief marketing officer. With less than one year in the market, Sara Lee Mini Cheesecakes have earned strong industry awareness and recognition. CSP Magazine’s Retailers’ Choice Awards recognized Sara Lee Mini Cheesecakes for their success in convenience stores, giving them the award for Best New Product of 2020. Look for Sara Lee Mini Cheesecakes in the refrigerated section of convenience stores, micro markets, and other grab & go outlets. Click here to learn more about our new Sara Lee Individually Wrapped products.
Genemco is honored to provide the supreme, award-winning, and always classy Sara Lee with equipment quickly and efficiently. We have been an essential resource to hundreds of companies that involve food processing and industrial refrigeration. But don't just take our word for it, see what Sara Lee said about working with us...
"In today’s world of uncertainty we are shopping on the internet more now than ever before, for personal items, for business functions etc. really not knowing what you will really find out there in cyber world. I contacted Genemco by phone for an item we were in desperate need of and upon talking with the receptionist I learned they deal with aftermarket equipment. I wasn’t needing equipment I needed a part for a piece of equipment, I hung up before anyone answered the phone after being transferred so I wouldn’t waste my time and the other person’s time. About an hour later I received a call back from Genemco thinking they had missed my call and let me tell you, I’m glad they returned my call, if not I would have never got the item I was searching for thinking they didn’t have it. They worked extra hard in making sure I got it the very next day as promised. I can’t say enough about the way they handled my situation with great knowledge and professionalism. Being a first time customer it's hard to get dedication from newcomers/customers. Great Job Genemco!!"
Pernell Johnson,
Plant Purchasing Agent
Sara Lee Frozen Bakery
